The launch of Zillow has changed how the real estate world functions. The goal of Zillow is to simplify the process of finding, buying and selling a home.
Zillow believes that real estate should be simple and free of complicated websites and restrictions. Thanks to Zillow Americans now have access to free and instant valuations on their homes. As the website increases in popularity Zillow will continue adding tools to help users in their home buying process.
Zillow has provided a fast and easy to use tool to determine the market value of your home. Zillow is able to provide this information because they use publicly available data which include tax records.
The tools that Zillow uses for determining market valuation have a 10% margin of error. Even though online tools can’t be 100% accurate Zillow plans to continually update their software to provide a better user experience.
Why Properties Aren’t As Bad As You Think
Zillow has drawn the attention of real estate agents who fear that websites like this could hurt their business.
A 10-Point Plan for Properties (Without Being Overwhelmed)
Innovation can force changes in stagnant industries and change can be hard for many individuals.
Technology should be embraced by businesses and welcomed by customers.
The main question you should be asking is how you can use Zillow to your advantage. The biggest asset Zillow has is pricing information so you must combine that with value you provide to buyers.
Even though pricing information is important there are others that can be equally valuable.
Although information is a great tool you cannot survive on information alone. Information requires action and the knowledge to turn it into a profit. Knowledge helps you understand the information and apply the appropriate action.
Experience and knowledge in the real estate world is a great start in understanding the information provided by Zillow.
Your goal should be to improve upon what Zillow has done. That goal is to provide the information your clients want and provide a unique client experience.
Here’s one way to make Zillow work for you.
If you study Zillow and find ways to improve upon their feature, use that to better serve your clients.
Zillow can be used in many ways and one of them is to help with client presentations. Show your client the results on Zillow and inform them the amount you can save based on similar Zillow results.
You can also use the value estimation tools provided by Zillow to help teach and inform your client.
Showing the client data provided by Zillow is a great way to compare your rates and services.
Zillow might have a better price, but you can provide a better service and value.
Value is important for clients.
At the end of the day value and service are all that matter.